![]() ![]() Naturally, publicity is the name of the game in Las Vegas. The Mint Hotel was planning its annual deer hunters’ contest and wanted an unusual grand prize. In 1967, Norm Johnson (the author of this book), then assistant publicity and promotion director for the Mint Hotel, read a story about a group of four-wheel drive enthusiasts who had attempted to race from Tijuana to La Paz in Baja California. It is the second-oldest major event and without question the richest in total purse. The Mint 400 is perhaps the most famous off-road racing event in the world today. The book is an unabridged account of the colorful history of the birth of off-road culture, the founders, the racers, the supporters, the vehicles and the races everything that makes the culture so great. Norm is the one of the founders of The Mint 400. If you are lucky enough to own one you know the treasure trove of stories it contains. The book immediately sold out and it has subsequently been out of print since 1979. The book has been difficult to find because only 4,000 were made, 100 with a very special real leather cover and a personal plaque on the cover. Johnson and Gordon Grimmis wrote the essential bible of off-road racing culture titled simply “Off-Road Racer”. In 1976 off-road racing and Mint 400 pioneer Norman T.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |